UMAMI
A logo designed to express calmness and everyday familiarity.
Packaging that balances clarity, tradition, and warmth.
Art direction for photography that captures an understated, Japanese mood.
Unified packaging that brings consistency across the product line.
Photography that captures the brand’s quiet presence in daily life.
A sincere, warm atmosphere through illustration and layout.
2025
Type
Branding / Packaging / Photography Direction
Client
FOOPY
Info
A Japanese food brand identity designed with warmth and everyday elegance, from logo to packaging and imagery.
Led the branding and art direction for this Japanese food brand, handling everything from the logo and packaging design to photoshoot direction. The goal was to express a calm and sincere worldview rooted in everyday life. Clean layouts combined with friendly illustrations helped create a sense of warmth and approachability.